　　在出口增速放缓和国内市场回暖的预期下，了解国内消费者的需求，提供有针对性的产品，制定有针对性的营销策略，成为国内家居建材行业的共识。为此，凤凰家居推出针对卫浴行业的消费趋势分析报告。本报告通过网络调查和电话访谈的形式，把握消" />

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当前位置: 首页 > 市场调查案例 > 2013年消费者卫浴消费趋势分析

2013年消费者卫浴消费趋势分析

来源：杨彬起/林子涵时间：2013-11-28

我国陶瓷卫浴业的出口产品综合成本居高不下，消弱了“中国制造”陶瓷卫浴产品的国际市场竞争力，一些劳动密集型产品的订单已经开始向周边国家和地区进行转移。国内市场方面，BHI指数在10月升至130.29，环比上升9.47%，同比上涨7.52%。这是今年该指数低开以来达到的年内最高值。　　在出口增速放缓和国内市场回暖的预期下，了解国内消费者的需求，提供有针对性的产品，制定有针对性的营销策略，成为国内家居建材行业的共识。为此，凤凰家居推出针对卫浴行业的消费趋势分析报告。本报告通过网络调查和电话访谈的形式，把握消

关键字: 市场调查

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